ocr: Active: romer Prospoct, Responder Custemer customer MER vountary valded churn Targot Respondors sen - arket cuatomer fotenca rorced - à chunn Yalureg a au inon Nn3se campasssor aapaton AOMEREE same % CISCAINEARIS 0e SR A n ngury Acevatons corses cncelarion ia parcnasss sNNor 14458108t204F9) ppicapon vosntar 1 AN 19 FIGURE2 How customers evolve" over time.